Some people are still skeptical about celebrities having beauty brands. Although many famous people have decided to become founders of beauty or skincare brands, we can’t ignore that some of their products have become cult ones. In fact, it is hard to imagine the world without Fenty beauty bronzer or to even think about ‘glazed donuts’ without being reminded of Rhode’s foundation.
In recent years, we have seen some of the biggest stars like Rihanna, Kylie Jenner, and Haley Bieber turn themselves from household names to renowned, noteworthy skincare and makeup moguls.
It may seem like the market is flooded with different skincare and beauty products that you don’t need. Since we can get the excitement as well as the skepticism around it, we have listed the 21 celebrity beauty brands that are truly worth the hype.
1. Hailey Bieber: Rhode Skin
Despite being one of the newest beauty brands, Rhode Skin by Haley Bieber has been incredibly busy. Haley made a minimalist brand line that is concentrated on impeccable skin. The brand itself is a manifestation of ‘clean girl’ aesthetics. The line includes three products: a lip treatment, a restore cream, and a signature peptide glazing fluid. All of the products are enriched with shea butter and peptides, promising the glossy, dewy, and, you guessed it, glazed finish.
2. Rihanna: Fenty Beauty and Fenty Skin
Fenty Beauty is a brand that needs no introduction. When the brand launched in 2017, its foundation offered 40 shades and has since upgraded to 50. They took into consideration previously overlooked hues as well as hues for Black skin. Rihanna didn’t stop there and founded Fenty Skin in 2020. You should consider several products: Fenty beauty glass bomb lip luminizer is the most popular one, followed by creamy bronzer and foundations.
3. Selena Gomez: Rare Beauty
Rare Beauty is one of the most highly anticipated beauty brands since launching in 2020. The brand founded by Selena Gomez is about building a safe space for everyone who wants to experiment with beauty but doesn’t want beauty to be defined by likes, comments, or bodies.
It is also a personal project for Gomez, who shares a percentage of annual profits with a mental health charity she founded. The Soft pinch liquid blush is one of the most popular Rare beauty products.
4. Jennifer Aniston: LolaVie
Jennifer Aniston had been developing her hair brand for over five years until finally launching it in fall 2021. Products reflect the needs and desires that Aniston had. The product line comprises a shampoo, conditioner, leave-in conditioner, hair oil, and detangler. The leave-in conditioner is a star of Aniston’s brand and the actress’s favorite.
5. Rosie Huntington-Whiteley: Rosie Inc.
For years, Rosie Huntington-Whiteley has been a synonym for minimalistic luxury and clean girl vibe. Her aesthetic is reflected in her brand, Rosie Inc. Rosie launched this skin and makeup line with the ‘Modern Essentials’ group of products. The most famous product from the line is Blush Divine Radiant Lip and Cheek Color.
6. Kylie Jenner: Kylie Cosmetics
Love them or not, Kardashian/Jenners know how to run a business. Kylie Cosmetics is one of the OG celebrity beauty brands. Before Kylie cosmetics came Kylie Lip Kits – a set of three liquid lipsticks and liners in neutral brown. The line was utterly successful and then got rebranded, so it now includes hundreds of products, including Kylie skincare, body care, and even baby care (Kylie Baby).
7. Ariana Grande: r.e.m. Beauty
After almost two years of manufacturing the products, Ariana Grande finally launched her makeup line in November 2021. It came as no surprise that everything got quickly sold out. Each launch from the brand has been named ‘chapters.’ The first drop primarily focused on the eyes, the second focused on skincare, and the fourth on the skin complexion. The star product of the Grande’s line is Midnight Shadows Lustrous liquid eyeshadow with the right amount of sparkle but not over-the-line.
8. Alicia Keys: Keys Soulcare
The famous singer founded a combined line of skincare and makeup. Keys presented a range of products that emphasize the importance of ritual in 2020. A product line includes melting butter, fragrant toning aura mist, and a scented candle. The lightweight SPF daily moisturizer is a famous product that is loved by many women around the world.
9. Lady Gaga: Haus Labs
Even though there were many (too many) celebrity brands in 2019, everyone was still expecting to see what Lady Gaga has to offer. The debut collection of Haus Labs was for Amazon and included lip liners, glosses, and shimmery liquid face and eye paints. These were bold products that reflected how Gaga would do her makeup as well. Last year, she relaunched her cruelty-free and vegan brand with 90 new products. Her famous Triclone Skin Tech Medium Coverage foundation is available in 51 shades.
10. Victoria Beckham: Victoria Beckham Beauty
For Victoria Beckham, fashion and music weren’t enough to conquer the world. She became a beauty and skincare mogul, too. She launched her line in 2019, and it was very well received. The skincare and makeup products include shimmering one-pot eye shadows, bronzing bricks, luxe priming moisturizer, and silky tip tints. Although the majority of products are highly rated, Satin Kajal liner stands out from the crowd.
11. Millie Bobby Brown: Florence by Mills
A famous actress known for her role in Stranger Things has a beauty line that seems quite appealing to teens and adults. Millie Bobby Brown named the brand after her grandmother, as well as her nickname – Mills. Millie mentions that she doesn’t want the brand to be exclusively for teenagers but also for adults. A wide range of products, from very popular eyeliners to under-eye patches, are made to spark joy.
12. Pharrell Williams: Humanrace
Producer, designer, and songwriter Pharell Williams might look like an unlikely person to have a beauty brand. On the other hand, it seems he doesn’t age. Naturally, people demanded to know his secret. Williams delivered a fragrance-free and refillable collection of products based on results, solutions, and sensations. The Humanrace Lotus Enzyme Exfoliator and Rice Powder Cleanser are the two most popular and highly rated products.
13. Miranda Kerr: Kora Organics
The supermodel Miranda Kerr came up with the concept of her brand Kora Organics in 2006 and launched the brand in 2009. The fact that Miranda deeply cares about what goes into her products only makes them more appealing. Since then the line has included products such as face masks, face oils, and exfoliators as well as face tools. Noni juice is one of the main ingredients in the popular Noni Glow face balm. It is known for its healing and antioxidant properties.
14. Jessica Alba: Honest Beauty
Jessica Alba launched her company in 2012, but it was not until 2015 that she launched Honest Beauty. The collection of skincare and makeup is appealing based on formulas. The business has grown so much that it now includes two on-site labs. Since relaunching in 2018 the brand now has all products and they cost no more than $30. The Honest Beauty Fresh Flex concealer is the star of the brand.
15. Kim Kardashian: SKKN by Kim
Kim Kardashian started with launching KKW Beauty in 2017. The line released a few collaborations with everyone from Alison Statter to Mario Dedivanovic. During 2021, Kim announced the rebranding, and finally, in 2022, she presented SKKN by Kim, a nine-step routine that costs around $600 (for all products). The collection is made for mature skin, and the products that stand out from the crowd are The Exfoliator, matte lipsticks, lip liners, and Eye cream.
16. Gwyneth Paltrow: Goop
Gwyneth Paltrow launched her beauty brand in 2015 and was one of the first celebrities to do that (very successfully). It was no surprise that her products were actually good. Her product line is focused on clean beauty and skincare, including a dry brush, toner, and bath soak. Her best-reviewed product is still GoopGlow Microderm Instant Glow exfoliator, with almost 2000 five-star reviews.
17. Beyonce: Cecred
Cecred is one of the newest celebrity beauty brands, launched in 2024. However, it is one of the rare ones focused on hair. Beyonce wanted something for her hair, just like those cocktails that her mom used to make, to provide exquisite hair care for her as a child. The collection includes a hydrating shampoo, hyaluronic-acid-infused shampoo, and a reconstructing treatment mask. Products are enriched with a patent-pending Bioactive Keratin Ferment that delivers shine and a protein infusion to the hair.
18. Scarlett Johansson: The Outset
Believe it or not, Scarlett Johansson dealt with acne for a big part of her life. When she created Outset, she practically made it for her desire to have a line of good-quality products that match acne-prone skin types. All the products from the line are fragrance-free and can be considered a ‘classic white tee of skin care.’ All five products are formulated with botanical alternatives to hyaluronic acid Hyaluroset Complex.
19. Jonathan Van Ness
Queer Eye’s star Jonathan Van Ness is known for his locks and beautiful shiny hair. Moreover, he is a former hairdresser. The brand launched in 2021 with four different collections for diverse hair concerns. Products rely on hemisqualane, made through a bio-fermentation process using sugarcane. That said, products should penetrate deep into the hair shaft to reduce frizz and damage and straighten the hair.
20. Cindy Crawford: Meaningful Beauty
Cindy Crawford is known for many things, one being that she is quite a pioneer in launching her beauty line in 2004. Her collaboration with French dermatologist Jean-Luc Sebagh came after years of visiting him in Paris. Crawford asked him to bottle the products he used on her, creating a line with the hero ingredient – antioxidants from melon.
21. Halsey: About Face
The year 2021 was big for Halsey. Besides giving birth, she launched a beauty brand with over 40 products. The line includes a mix of lip glosses, highlighters, eye pencils and paints, and liquid lipsticks. The makeup products are loved for their shades, such as vibrant magenta or mermaid green.
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